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Students' Awareness
​Enhancement Campaign 2021

'GIẢI PHƯƠNG TRÌNH, TÌM THƯƠNG HIỆU CÁ NHÂN'

The story of
Giải phương trình, tìm thương hiệu cá nhân

Students' Awareness Enhancement Campaign 2021

Giải phương trình, tìm thương hiệu cá nhân

Students' Awareness Enhancement is an annual communications campaign organized by the Student Communications Group - S Communications.

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In 2021, when the COVID-19 pandemic is taking place at its peak, we found that young people are focusing on building their own image in order to seek more opportunities. However, their perception is still quite wrong that only big things help build a personal brand. The campaign was created to work with young people to find the answer for their brand problem.

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Anchor 1

Who is Content?
It's the King.

Social content

Có phải bạn Ä‘ang chật vật tìm

Thương hiệu cá nhân?

The post aims to capture the attention of the target audience on the topic of Personal Branding by turning the branding process into a mathematical formula common to everyone.

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The post has attracted 100,000+ reaches and nearly 7,000 engagements and discussions.

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Social video

Phương trình thương hiệu

The video tells the story about a guy who is stunned by everyone's personal brand, at the same time, 4 friends "add", "subtract", "multiply", "divide" appear...

 

The video gained more than 70,000 reaches and nearly 9,000 engagements.

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Social content

Bài toán thương hiệu cá»§a 

​12 Cung Hoàng đạo.

Talk series where our ambassadors share their relationship with their family, their funny stories and the ways they make family love stronger. Talk series with 2 episodes has nearly 40,000 views with more than 200,000 reaches.

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