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Students' Awareness
​Enhancement Campaign 2022

'NHÌN TRONG TA NHÀ TRONG TIM'

The story of
Nhìn trong ta Nhà trong tim.

Students' Awareness Enhancement Campaign 2022

Nhìn trong ta Nhà trong tim

Students' Awareness Enhancement is an annual communications campaign organized by the Student Communications Group - S Communications.

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In 2022, realized that Gen Z is always aware of the importance of family, but the way they treat their family is still quite negative. This makes the connection between them and family worse. "Nhin trong ta Nha trong tim" born is an oppotunity for GenZ to look back at how they treat their family, adjusting themselves and loving their home more.

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Our plan.
Ourselves.

Who is Content?
It's the King.

Short film

Số Nhà | Này! Gia đình của cậu là số mấy?

The clip carries a message that reminds young people to look back at the way we treat family, and at the same time reminds us of the family love that lies within each person.

 

The clip has reached nearly 50,000 views and nearly 200,000 reaches.

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Photo album

Những nét tâm tư của ba mẹ tôi

The story of the origin of parents' wrinkles, is the culprit time?

 

The album has reached nearly 100,000 reaches and more than 20,000 engagements.

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Talk series

Talk Talk Talk! Season 3

Talk series where our ambassadors share their relationship with their family, their funny stories and the ways they make family love stronger.

 

Talk series with 2 episodes has nearly 40,000 views with more than 200,000 reaches.

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Online challenge

Bắt khoảnh khắc, trọn yêu thương

Challenge was created to encourage people to share their lovely family moments on their Instagram or Facebook stories.

 

Challenge has achieved over 200,000 reaches and over 300 participations.

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Communications partner.
Worked directly.

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Communications sponsors.
Worked directly.

Ambassadors.
Worked directly.

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Influencers.
Worked directly.

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